Kate Newlin, the principal and founder of Kate Newlin
Consulting, is the author of Shopportunity! How
to Be a Retail Revolutionary (Collins, 2006) and Passion Brands (Prometheus
Books, 2009). Shopportunity! was
an ‘Oprah Selects’ in 2006 and a Harvard Business Review recommended ‘book to
read’ that year.
Prior to starting her company in 2001,
Kate was the president of Faith Popcorn’s BrainReserve.
With more than 25 years of business strategy and marketing experience, Kate has
worked with a broad cross-section of Fortune 500 businesses, including RJReynolds,
McDonald’s, Pennzoil-Quaker State, Kraft, Hasbro, Cigna, GE Capital, Procter
& Gamble, S.C. Johnson & Son, LensCrafters,
Waldenbooks (Kmart), Quaker, Pepsi, Coke and many more.
At Kate Newlin
Consulting, she is credited with having developed the business strategy and
product concepts behind the launch of Nabisco’s 100-Calorie Packs, resulting in
a category-wide reinvention of portion controlled snacking. She also was
integrally involved in the development of Bliss chocolates from Hershey’s, the
regional expansion of Cheerwine soft
drinks (one of the last family-owned and operated soft drink companies in the
country) and the re-launch of South Beach Diet brand snacks.
She is a frequent speaker at retail and
luxury marketing meetings and is often interviewed by trade and national media
for her perspectives on the emerging marketspace.
