Bob is a strategic facilitator and author who
leads over 100 business strategy and innovation sessions per year. He has
served the needs of over half of the Fortune 500, and is credited with
strategic roles in over 90 new product introductions.
For years Bob has worked across a variety of strategic assignments, in such
areas as concurrent innovation, new product development, strategic planning,
branding, positioning, task-oriented problem-solving, strategic business
planning and productivity improvement.
Bob has brought fresh approaches to
strategic business and marketing challenges for P&G, Hershey, J.P. Morgan, Diago
PLC., Novartis, Gillette, General Mills, Campbell Soups, Kraft Foods,
Neuroscience Solutions, G.E. Capital, State Farm, Vanguard and
others.
Bob's professional background includes writing assignments for Saturday
Night Live, award-winning copywriting for the advertising firm of Hill, Holiday
in Boston, MA., and strategic marketing consulting as group head with Regis
McKenna Inc. in Palo Alto, CA, and most recently, strategic facilitation for
IPSOS. Bob is the former President of
The Marketing Partnership in Cambridge, MA.
He has received academic degrees and certification from Villanova
University, Smith College and Psychoanalytic Institute of New England.
Bob
is a board-certified New Products Development Professional from the Product
Development and Marketing Association, a board member of the Boston Center for
the Study of Groups and Social Systems in the Tavistock tradition, a member of
the International Organization for the Psychoanalytic Study of Organizations
and the A.K. Rice Institute.
groups and organizations.
Bob@Milestoneideas.com
Phone: 781-801-9426
